GFGF Episode ONE - Marketing and Growth: Where do I focus my time?

In our first show, Lynnette Abbott from Craft My Occasion – a company that creates party supplies that celebrate children of color – considers the next steps to take in her business in the wake of an incredibly successful crowdfunding campaign.  Co-hosts talk about how to carefully grow her business and important next steps to take.  Guest expert, Jennifer Elgin, Copyright and Trademark attorney from Bean Kinney, weighs in on why IP protection is especially important for a business like Craft My Occasion, and what steps to take to protect company IP and ensure growth.